With its informal tone and casual approach, blogging offers readers a more inviting way to take in information than formal, traditional journalism and news reporting.
But make no mistake: When utilizing blogging as a means to engage customers and prospects, that content should meet the same professional standards as journalism. Slang is fine; typos and broken links are not.
With professional experience as both a journalist and blogger, I specialize in creating content that ranges from serious, straightforward business articles to lighter takes on trending topics. Plus, I understand that the goal of online content is to motivate interaction and conversation in the form of comments and social media interaction.
For all articles below, I not only wrote and edited the content, but performed all research and production (uploading to site, HTML coding), and created the images, as well.
- Obama Calls for Small Business Funding in 2012 State of the Union • Vistage Connect • January 25, 2012
- Report: CEOs Driving iPad Popularity • The Executive Street Blog at Vistage.com • December 5, 2011
- Pinterest and Small Business: What’s the Appeal? • The Executive Street Blog at Vistage.com • February 14, 2012
- 5 ways social media marketing has changed since 2009 • Affiliate Media • July 28, 2011
- Why Do Small Businesses Hate SEO? • The Executive Street Blog at Vistage.com • March 4, 2012
- Facebook Files Biggest-Yet Internet IPO • Vistage Connect • February 3, 2012
- Vistage Connect Executive Issue Index: February 2012 • Vistage Connect • March 1, 2012
- How Google+ is changing social networking and SEO • Affiliate Media • July 10, 2011
- Small Business Lending, Confidence Up: U.S. Small Business Report • Vistage Connect • December 8, 2011
- 60% of CEOs Use Social Media to Grow Business: CEO Confidence Index • Vistage Connect • January 9, 2012
- Vistage CEO Confidence Index: International and Political Outlook • Vistage Connect • January 9, 2012
- Will ICANN’s new domain rules wreck your SEO? • Affiliate Media • June 22, 2011
- Cyber Monday Report: Holiday Sales up 10 Percent over 2007 (So Far) • Aplus.Net Blog • December 9, 2008