Content is king. Or, given how much it tends to change … maybe president?
Digital content is always evolving, and much of what dominated search engine results 10 or even five years ago is long gone. Emails and social media are even more ephemeral, and too rarely captured at the peak of their success.
Nevertheless, I’ve gathered some early-career highlights in this downloadable portfolio, which features samples of my pioneering work in SEO blogging and email marketing along with more traditional fare like print ads and catalog copy.
SEO copywriting & digital marketing in the AI era
Today, I’m usually busy helping launch new websites. My recent work includes companies that use AI to tackle retail solutions and those that leverage the power of SEO to find and recruit travel nurses. I’m proud that my content helps bring in traffic and conversions for those clients, as does my long-honed skills in Google Ads and Analytics, Semrush, HubSpot, and many other of today’s leading digital marketing tools.
And because true digital marketing success requires a full understanding of the entire online ecosystem, I also offer skills in adjacent digital content, marketing and promotional needs, including press release creation and distribution, YouTube content marketing, pay-per-click (PPC) ad management, ebook and white paper creation, and much more.
More samples from my digital content portfolio
- Blog: Employee Profile for Breast Cancer Awareness Month (CareerStaff Unlimited)
- eBook: 2023-2024 Nurse Salary Guide for Employers (CareerStaff Unlimited)
- eBook: Post-Pandemic Hiring & Recruitment Guide (CareerStaff Unlimited)
- White Paper: Improving Holiday Retail Sales with Video AI (Dragonfruit AI)
- B2B product web copy: Retail Insights App (Dragonfruit AI)
- B2C product web copy: AirSense 11 (ResMed)
- Blog: 7 New Lessons for Online Selling in a Time of Virtual Commerce (Working Solutions)
- Email: INTRCONNECT Early Bird Pricing (CoreLogic)
- Blog: Improving fall prevention in skilled nursing facilities (MatrixCare)
- Blog: Choosing an EHR system for your facility: 4 key considerations (MatrixCare)
- Long-form web content: Market Segmentation (GfK.com)
- Long-form web content: Brand Architecture (GfK.com)
- Long-form web content: Brand Strategy (GfK.com)
- Long-form web content: Brand Management (GfK.com)
- Blog: Why CEOs Need to Take Ownership of Data Privacy (Omnistruct)
- Blog: Initial Response: Early Remote Therapeutic Monitoring Patient Stories (CareSimple)
- Promotional Article: Putting Patients at the Center of Health Care (Reflexion Health, via Forbes)
- News Article: “Idle Hour uses hands-on approach to winemaking” (Mariposa Gazette)
You can take a more comprehensive look at my career, accomplishments and connections at my LinkedIn profile.